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update for move to australia

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Daniel Winkler 2025-09-05 14:52:45 +10:00
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![](assets/head.jpeg) ![](assets/head.jpeg)
**Department of Marketing** <br> **School of Marketing** <br>
*Vienna University of Economics and Business* <br> *University of New South Wales* <br>
Building D2, Entrance A <br> Quadrangle Building (E15) <br>
Welthandelsplatz 1 <br> High Street, Kensington <br>
1020, Vienna NSW, 2033
[dw@dwinkler.org](mailto:dw@dwinkler.org) [dw@dwinkler.org](mailto:dw@dwinkler.org)
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::: {.flex-item} ::: {.flex-item}
I am a PhD Candidate in Economics at the Vienna University of Economics and Business and a research associate in the Marketing Department at the Institute for Retailing & Data Science. I am a Postdoctoral fellow at the University of New South Wales School of Marketing. I got my PhD in Economics at the Vienna University of Economics and Business where I worked at the Institute for Retailing & Data Science.
<br> <br>
My research focuses on Quantitative Marketing, Platform and Social Media Analytics, and the Economics of the Music Industry. I explore how key stakeholders—such as streaming platforms, social media, activist groups, and technological innovations in content delivery and promotion—affect the dynamics of the music industry. My research focuses on Quantitative Marketing, Platform and Social Media Analytics, and the Economics of the Music Industry. I explore how key stakeholders—such as streaming platforms, social media, activist groups, and technological innovations in content delivery and promotion—affect the dynamics of the music industry.

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## Working Papers ## Working Papers
**The Effects of Business Leaders' Written Language on Public Reactions in Live Online Forums**\\
with Valentyna Melnyk, Valeria Noguti, and Harald J. van Heerde
[**Separating the Artist from the Art: Social Media Boycotts, Platform Sanctions, and Music Consumption**](https://papers.ssrn.com/sol3/papers.cfm?abstract_id=4929261) <br> [**Separating the Artist from the Art: Social Media Boycotts, Platform Sanctions, and Music Consumption**](https://papers.ssrn.com/sol3/papers.cfm?abstract_id=4929261) <br>
with Nils Wlömert and Jūra Liaukonytė with Nils Wlömert and Jūra Liaukonytė
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[**A Bayesian Survival Model for Time Varying Coefficients and Unobserved Heterogeneity**](https://arxiv.org/abs/2206.11320)\ [**A Bayesian Survival Model for Time Varying Coefficients and Unobserved Heterogeneity**](https://arxiv.org/abs/2206.11320)\
with Peter Knaus with Peter Knaus
<!-- **Elevated fibrinogen-albumin ratio is an adverse prognostic factor for patients with primarily resected gastroesophageal adenocarcinoma** <br>
with Gerd Jomrich, Winny Yan, Dagmar Kollmann, Ivan Kristo, Hannah Puhr, Aysegül Ihan-Mutlu, Marlene Hollenstein, Reza Asari, and Sebastian F. Schoppmann -->
## Work in Progress ## Work in Progress
**The Personal Side of Human Brands: How Human Brand Messages on Social Media Drive Brand Consumption and Engagement**\ **The Personal Side of Human Brands: How Human Brand Messages on Social Media Drive Brand Consumption and Engagement**\
with Christian Hotz-Behofsits, Nils Wlömert, and Harald van Heerde with Christian Hotz-Behofsits, Nils Wlömert, and Harald J. van Heerde
**The Hot 100 - The Influence of Weather patterns and Music **The Hot 100 - The Influence of Weather patterns and Music
Consumption**\ Consumption**\