update for move to australia

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Daniel Winkler 2025-09-05 14:52:45 +10:00
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![](assets/head.jpeg)
**Department of Marketing** <br>
*Vienna University of Economics and Business* <br>
Building D2, Entrance A <br>
Welthandelsplatz 1 <br>
1020, Vienna
**School of Marketing** <br>
*University of New South Wales* <br>
Quadrangle Building (E15) <br>
High Street, Kensington <br>
NSW, 2033
[dw@dwinkler.org](mailto:dw@dwinkler.org)
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::: {.flex-item}
I am a PhD Candidate in Economics at the Vienna University of Economics and Business and a research associate in the Marketing Department at the Institute for Retailing & Data Science.
I am a Postdoctoral fellow at the University of New South Wales School of Marketing. I got my PhD in Economics at the Vienna University of Economics and Business where I worked at the Institute for Retailing & Data Science.
<br>
My research focuses on Quantitative Marketing, Platform and Social Media Analytics, and the Economics of the Music Industry. I explore how key stakeholders—such as streaming platforms, social media, activist groups, and technological innovations in content delivery and promotion—affect the dynamics of the music industry.

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## Working Papers
**The Effects of Business Leaders' Written Language on Public Reactions in Live Online Forums**\\
with Valentyna Melnyk, Valeria Noguti, and Harald J. van Heerde
[**Separating the Artist from the Art: Social Media Boycotts, Platform Sanctions, and Music Consumption**](https://papers.ssrn.com/sol3/papers.cfm?abstract_id=4929261) <br>
with Nils Wlömert and Jūra Liaukonytė
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[**A Bayesian Survival Model for Time Varying Coefficients and Unobserved Heterogeneity**](https://arxiv.org/abs/2206.11320)\
with Peter Knaus
<!-- **Elevated fibrinogen-albumin ratio is an adverse prognostic factor for patients with primarily resected gastroesophageal adenocarcinoma** <br>
with Gerd Jomrich, Winny Yan, Dagmar Kollmann, Ivan Kristo, Hannah Puhr, Aysegül Ihan-Mutlu, Marlene Hollenstein, Reza Asari, and Sebastian F. Schoppmann -->
## Work in Progress
**The Personal Side of Human Brands: How Human Brand Messages on Social Media Drive Brand Consumption and Engagement**\
with Christian Hotz-Behofsits, Nils Wlömert, and Harald van Heerde
with Christian Hotz-Behofsits, Nils Wlömert, and Harald J. van Heerde
**The Hot 100 - The Influence of Weather patterns and Music
Consumption**\