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I am a PhD Candidate in Economics at the Vienna University of Economics and Business and a research associate in the Marketing Department at the Institute for Retailing & Data Science.
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<br>
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My research focuses on Quantitative Marketing, Platform and Social Media Analytics, and the Economics of the Music Industry. I explore how key stakeholders—such as streaming platforms, social media, activist groups, and technological innovations in content delivery and promotion—affect the dynamics of the music industry.
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<br>
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Methodologically, I am interested in advancing applied econometrics, particularly in developing new difference-in-differences estimators and integrating machine learning with traditional econometric techniques.
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* [Curriculum Vitae](./files/CV_Winkler.pdf)
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