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About

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About this site

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Hello and Welcome!

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Department of Marketing
Vienna University of Economics and Business
Building D2, Entrance A
Welthandelsplatz 1
1020, Vienna

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dw@dwinkler.org

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I am a PhD Candidate in Economics at the Vienna University of Economics and Business and a research associate in the Marketing Department at the Institute for Retailing & Data Science.

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My research focuses on Quantitative Marketing, Platform and Social Media Analytics, and the Economics of the Music Industry. I explore how key stakeholders—such as streaming platforms, social media, activist groups, and technological innovations in content delivery and promotion—affect the dynamics of the music industry.

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Methodologically, I am interested in advancing applied econometrics, particularly in developing new difference-in-differences estimators and integrating machine learning with traditional econometric techniques.

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Research

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Working Papers

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Separating the Artist from the Art: Social Media Boycotts, Platform Sanctions, and Music Consumption
with Nils Wlömert and Jūra Liaukonytė

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The Impact of Social Media on Music Demand: Evidence from a Quasi-Natural Experiment
with Christian Hotz-Behofsits, Nils Wlömert, Dominik Papies, and Jūra Liaukonytė

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Negative Spillover Effects of Opt-out Defaults: Evidence from Organ Donation Policies
with Pascal Güntürkün, Sinika Studte, Michel Clement, Eva-Maria Merz, Jonathan Tan,
Elisabeth Huis in ’t Veld, and Eamonn Ferguson

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A Bayesian Survival Model for Time Varying Coefficients and Unobserved Heterogeneity
-with Peter Knaus

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Work in Progress

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The Personal Side of Human Brands: How Human Brand Messages on Social Media Drive Brand Consumption and Engagement
-with Christian Hotz-Behofsits, Nils Wlömert, and Harald van Heerde

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The Hot 100 - The Influence of Weather patterns and Music Consumption
-with Vartan Bal and Valentyna Melnyk

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The Path to Fame - Exploiting Curator Networks to Predict Human Brand Success
-(presented at the Workshop for Information Systems and Economics, Marketing Science Conference, EMAC Doctoral Colloquium, EMAC Annual Conference, and Economics of the Music Industry)
-with Nils Wlömert, Lev Muchnik, and Jacob Goldenberg

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Political Polarization Indices for Top Music Artists
-with Jūra Liaukonytė and Nils Wlömert

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B-DiD - A Dynamic Bayesian Approach to Difference-in-Differences
-(presented at Marketing Science Conference)
-with Peter Knaus and Pascal Güntürkün

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Non-Marketing Publications

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Systemic Immune-Inflammation Index (SII) Predicts Poor Survival in Pancreatic Cancer Patients Undergoing Resection (Journal of Gastrointestinal Surgery)
-with Gerd Jomrich, Elisabeth S. Gruber, Marlene Hollenstein, Michael Gnantand, Klaus Sahora, and Martin Schindl, 2020

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Expression of FGF8, FGF18, and FGFR4 in Gastroesophageal Adenocarcinomas (Cells)
-with Gerd Jomrich, Xenia Hudec, Felix Harpain, Gerald Timelthaler, Thomas Mohr, Brigitte Marian, and Sebastian F. Schoppmann, 2019

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MK2 and ETV1 Are Prgonistic Factors in Esophageal Adenocarcinomas (Journal of Cancer)
-with Gerd Jomrich, Florian Maroske, Jasmin Stieger, Matthias Preusser, Aysegül Ilhan-Mutlu, Ivan Kristo, Matthias Paireder, and Sebastian F. Schoppmann, 2018

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Software

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shrinkDSM: Efficient Bayesian Inference for Dynamic Survival Models with Shrinkage
RClickhouse: Database interface for ClickHouse
Julia Chartmetric.jl: Scraping library for the Chartmetric API
Julia JSONLines.jl: Memory efficient, parallel JSONLines reader for larger-than-memory files

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Teaching

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Masters level courses

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Electives

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Academic Workshops

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